CJW Marketing Social Media Marketing Services
Why Social Media marketing?
Social media has become a platform that is basically available to anyone with internet access. Increased communication for organizations gives brand awareness and is usually the case, improved customer service.
Also, social media serves as a relatively inexpensive platform for organizations to conduct social media marketing campaigns.
Facebook offers fantastic, low cost marketing opportunities for small business. Facebook now has over 845 million users worldwide with 483 million of them being daily users, the 845 million is expected to reach the one billion mark by august 2012 and while that seems like an extreme number for small businesses to be targeting, Facebook offers an extremely powerful platform with which to build a presence. If you’re not already active on Facebook we recommend you should get started today, it’s free and takes no time at all to sign up here.
Twitter has grown tremendously over the past year. For some small businesses, it offers an incredible marketing platform.
It is estimated that approx 500 million people use Twitter and by the end of 2012 it is estimated there should be around 900 million registered profiles, with 250 million active users. Basically it is the largest bridge of social media in the history of the world’s communication network, this is why people call it the “SMS system of the internet”.
It is free and very easy to use! Signing up takes just a few minutes and using it takes the same amount of time, but you can get lost in the moment of browsing profiles and “following” people. Any PC or cell phone can be used when on the social site.
LinkedIn is a business oriented social network for professionals, and it’s huge, with nearly 50 million users from over 200 countries.
LinkedIn is more of a business platform which tends to deal with solely business,unlike Facebook and Twitter, but what is important is the fact that Google gives LinkedIn company and personal profiles high authority and generally ranks them well for queries that include a company name, brand or employee’s name. The more real estate you can control on the first page of Google, the more insurance you have to protect your company, brand and employees from search engine reputation management issues.
By actively participating in the LinkedIn community you will have the opportunity to offer up your content with the purpose of helping people solve their problems.
LinkedIn will allow you to place text ads in front of the individuals whom you’d consider to be the most qualified prospects, for example, CEOs, CFOs, Human Resource Executives, etc. You can target them even more by choosing specific industries.(source)
You Tube or multimedia (video, photos, audio) is a bit more complicated for many small businesses to execute, but can provide excellent social media marketing opportunities.
There are many multimedia sites with You Tube being the biggest by far, it’s growth potential and popularity was attractive enough to be purchased by Google in 2006.
Here are some of the reasons, You Tube in particular, multimedia is good for small business’s.
People looking for videos are more likely to go to YouTube and do a search. Youtube is a massive search engine in its own right.
YouTube videos have a huge audience and get a lot more views than any other video sharing sites. Vimeo which is second for video views has only 8 percent of the video viewing audience.
It is very easy to share YouTube videos with many popular social media sites, which in turn creates many links sending more traffic to your videos and to your site. Videos mentioned in social networks will increase your Google ranking.
It’s possible to add external links to YouTube that send people to your various ‘web locations’ online, such as your business website or blog, or other social media sites.
Let us summarize Social Media Marketing. Above we have just scratched the surface with some of the bigger names but there are many other social networks out there.
Social media represents low-cost tools that are used to combine technology and social interaction with the use of words. These tools are typically internet or mobile based.
It’s possible to create relationships using social media with people who might not otherwise know about our products or service or what our companies represent.
Social media marketing is useful for every business that has customers who are using the internet. If your business serves a country that doesn’t have the internet, or if all of your buyers are over the age of 85 then possibly social media marketing isn’t for you!
Personally we believe that one of the most important things in marketing your company now days is to have an online presence and we sugest you get a social media marketing strategy up and running, that you or your team can carry out and implement.
If you would like to start a social marketing campaign but not sure where or how CJW Marketing social media marketing services can assist your company in carrying out a social media campaign . Our services are designed to show you where people are talking about you, the areas where you can best get involved, and the tactics you should use to help increase brand awareness. Contact Us >HERE<